Sellers are always looking for new ways to market their property,

especially in the fast-paced, highly competitive real estate market of

South Africa. Innovation around marketing methods, HD media, and agent

presentation all come to the fore and make all the difference.

However, every so often, a powerful concept enters the realm that it

smacks the market for a home run. Non-distressed auctions have been

that concept.

We have seen a major uptake in seller demand for non-distressed

auctions in South Africa, and our agents are finding great success with

this method. The timeline is one of the most prolific factors influencing sellers' desire to
auction their properties. The auction process allows you to

set your own date and timeline. No waiting around or guessing when your

property will sell or not sell.

Auctions shift the buyers' focus from price to value. Without knowing the

price, potential buyers can focus on what the property itself has to offer.

We don't get paid until we sell your property, and we don't sell your

property until we reach an amount you are happy with.

We all know the laws of demand and how increased buyer activity results

in increased demand, therefore translating into getting the most a buyer

will pay for your property. Auctions appease both sellers and buyers as it

is a transparent process whereby both parties make decisions on

what they feel the property is valued at -a truly accurate market

valuation.

We conduct auctions with a reserve price. We don't believe in

underselling, and we believe the sale of your property is your decision. We

allow you to accept any offer prior to auction day. In other words, you

choose the minimum price. If bidding doesn't reach your minimum, you're

not obligated to sell.

At Harcourts, we add additional value to help your property stand out, like

an intense and strategic marketing plan that incorporates high-level

advertising campaigns. Don't think that auctions are only suited to certain

types of properties. Our Harcourts auctions have high conversion rates on

properties of all types. If you are interested, do not hesitate to contact a

Harcourts office near you.