HARCOURTS MARKETING STRATEGY

Talk About the Marketing Plan
When you sign a mandate (an agreement) with your Property Practitioner, make sure you talk about how they will market your home. Ask them about the following:

·       High-Quality Photos: Your home must look its best. Ask for clear, bright, and professional photos.

·       Virtual Tour or Video: A video tour helps online buyers get a better idea of your home.

·       Online Listings: Your Property Practitioner should list your property on popular property websites and on their own website.

·       Social Media Advertising: Your home should be shared on social media to reach more people.

Important Paperwork and Documents
Start gathering the legal and supporting documents you may need:

·       Title Deed and Utility Bills: If your home is not bonded, find your Title Deed and some past municipal or electricity bills.

·       Appliance Warranties: Keep any guarantees or warranties for appliances or systems in the home.

·       Disclosure Forms: You may need to fill in a form about any issues or repairs the home has had. This can be discussed in more detail with your agent or attorney.

·       Homeowners Association Details: If your property is in an estate or complex, have the rules, monthly fees, and contact details ready.

Get Your Finances and Legal Matters in Order

·       Tell Your Bank: Inform your bank that you plan to sell your property.

·       Find Out Your Bond Balance: Ask your bank how much you still owe on your home loan. This will help you work out how much money you will have left after the sale.

·       Tax Planning: When you sell a property, you may have to pay capital gains tax. Meet with your accountant to understand this.

Get Ready for Offers and Negotiation

·       Review Offers Quickly: Be prepared to look at offers and respond fast. Some buyers may come back with a counteroffer.

·       Know the Legal Terms: You must understand the sale agreement before you sign it.

·       Know Your Bottom Line: Decide on the lowest price you are willing to accept.

Understand the Costs: Make sure you know how your final amount (nett proceeds) will be worked out. You must know which costs will be taken from the sale price and which costs the buyer must pay.